WE7 Research
Original thinking, data-driven insights, and strategic frameworks that define the future of carbon-aware marketing
- •Multi-disciplinary research across marketing, sustainability and AI
- •Analysis of public reports, campaigns, regulatory frameworks
- •Ongoing synthesis of academic and industry knowledge
- •Practitioner-led methodology development
- •Cross-industry benchmark analysis
WE7 Research represents our commitment to advancing the field of carbon-aware marketing through rigorous analysis, original thinking, and evidence-based frameworks.
This is where we build IP, establish authority, and create the long-term assets that position WE7 AI as the definitive voice in regenerative marketing intelligence.
Research & Repost
Foundational explainers and curated intelligence on carbon-aware marketing
What Do We Mean by "Carbon" in Marketing?
Digital marketing runs on energy-intensive infrastructure. Every ad impression, video stream, and data request produces greenhouse gas emissions — measured as CO₂e.
Key Points:
- Every digital campaign relies on a global chain of energy-intensive systems
- Marketing emissions fall under Scope 3 in corporate carbon accounting
- Carbon-Aware Marketing Intelligence optimizes ROI and emissions together
Research Portfolio
Original studies, frameworks, and strategic analyses
The State of Decarbonized Marketing 2026
Comprehensive analysis of marketing carbon emissions across industries, regulatory landscape, and adoption trends.
The Hidden Carbon Cost of Digital Campaigns
Quantitative analysis of carbon emissions across digital marketing channels and tactics.
Key Findings:
- Programmatic advertising: 5.4kg CO₂ per 1000 impressions
- Video streaming ads: 280% higher carbon than static
- Retargeting campaigns: 3x carbon efficiency opportunity
Why CMOs Need Decision Intelligence for ESG
Strategic framework for integrating sustainability criteria into marketing decision-making processes.
The Marketing Emissions Gap
Analysis of the disconnect between corporate carbon commitments and marketing operations reality.
Key Findings:
- 89% of companies have net-zero targets
- Only 8% include marketing in carbon accounting
- Scope 3 marketing emissions remain untracked
Regenerative Growth vs Extractive Growth
Defining new paradigm for growth strategies that actively restore rather than merely reduce harm.
What Does a $1M Digital Campaign Really Cost the Planet?
A simulation modelling the measurable carbon difference between traditional digital advertising and AI-optimized campaigns at $1M scale, reaching 10 million impressions.
Key Findings:
- Traditional $1M campaign emits 5,000 kg CO₂ (0.5g per impression)
- WE7 AI optimization reduces emissions by 40% — saving 2,000 kg CO₂
- Carbon savings equivalent to 2 transatlantic flights avoided and 90 trees preserved
Our Research Philosophy
Evidence-Based
Every claim backed by data, every recommendation tested against real-world performance
Practitioner-Focused
Research designed for CMOs and marketing leaders who need actionable frameworks, not academic theory
Systems Thinking
Understanding interconnections between marketing, technology, sustainability, and business outcomes
Future-Oriented
Building frameworks for the next decade, not just optimizing yesterday's playbooks