How It Works
We guide your transition to regenerative marketing step by step, from onboarding to ocean impact.
Onboarding Process
Getting Started
A structured kickoff to map your team's needs, existing marketing infrastructure, and sustainability ambitions — so we can build the right path forward together.
- Organisational needs assessment and goal setting
- Audit of current campaign infrastructure
- Personalised onboarding plan creation
Responsible AI in Marketing
Ethics & Transparency
We address the ethical and sustainable use of AI in marketing — covering data privacy, algorithmic transparency, and the environmental footprint of AI-driven campaigns.
- AI ethics framework and transparency standards
- Data privacy and GDPR compliance
- Managing the environmental footprint of AI
Regenerative Marketing Consultation
Strategy & Transformation
Dedicated consultation sessions to transform your brand's marketing strategy into a regenerative model — where business growth and environmental restoration work hand in hand.
- Brand-specific regenerative strategy development
- Carbon-based campaign optimisation plan
- Long-term sustainable growth roadmap
Q&A: Agencies & Marketing Teams
Live Sessions
Interactive Q&A sessions with agencies and in-house marketing teams. We work through real campaign scenarios to transfer practical, actionable knowledge.
- Live Q&A sessions with agency teams
- Real case study analysis and solution design
- Deep-dive discussions on carbon-first strategies
Net Zero & Sustainability Goals
Aligning on Targets
We integrate your organisation's Net Zero and sustainability commitments into your marketing operations — translating CSRD, Scope 3, and SDG targets into concrete actions.
- Net Zero roadmap and KPI definition
- Scope 3 marketing emissions calculation
- CSRD & SDG compliance reporting
7 Regenerative Growth Marketing Workshops
Workshop Series
An interactive workshop series that teaches WE7's core 7-step Regenerative Growth Marketing framework in depth. Each session brings one growth principle into practice.
- 7-module interactive workshop series
- Hands-on exercises with real campaign data
- Certificate programme and team certification
Technology Implementation
Platform Rollout
We manage the integration of the WE7 AI platform with your team's existing tools — providing step-by-step support from technical setup through to go-live.
- Platform integration and API setup
- Team training and technical onboarding
- Post-launch monitoring and optimisation
Ocean Impact
Restoration & Accountability
Working with WE7 creates real ocean restoration impact behind every campaign. Through verified blue carbon projects with SeaTrees, we restore marine ecosystems at scale.
- Mangrove restoration in Marereni, Kenya: 790,000 trees across 640 hectares
- Verra VCS-verified blue carbon projects via SeaTrees
- Transparent impact reporting and certification