Events & Webinars
Join our LinkedIn Live events and learn from industry experts about regenerative marketing, carbon-first strategies, and sustainable growth.
Carbon-First Marketing: The Future of Responsible Growth
An executive forum at 821 United Nations Plaza, New York — bringing together leaders from IBM, IPG, UN Global Compact, and the City of New York.
The Future of Responsible Growth
An intimate evening at the CHIEF Clubhouse, NYC — a conversation on responsible growth in the age of AI, an exclusive walkthrough of the Responsible Growth Framework™, and an open workshop. Hosted by Iris Flex × WE7 AI.
WE Regenerate Series
Carbon First Marketing Conversations - Industry leaders tackling the urgent question: How do we grow businesses without growing our negative footprint?
Past Events & Recordings
WE Regenerate Ep 3 — Carbon-First Marketing Meets Responsible AI
AI is rapidly transforming marketing. Sustainability is becoming a strategic priority. Yet, these two conversations are still happening in isolation. In this episode of WE Regenerate Live, we explored how marketing, AI, and carbon accountability can operate within a single decision framework — and what it means to move from being carbon-aware to carbon-first. Topics covered: • From carbon-aware to carbon-first marketing • Responsible AI as an organizational practice • The hidden risk of greenwashing at scale • Why CMOs need to rethink marketing systems • Culture before technology
The Future CMO: AI, Sustainability & the New Rules of Marketing
Marketing is entering a new phase of accountability. As sustainability shifts from optional positioning to regulatory expectation, and AI reshapes how decisions are made, the responsibilities of the CMO are expanding rapidly. In this "WE Regenerate" Dialogue, Duygu Ozen, Founder of WE7 AI, hosts Thomas Kolster — author of Goodvertising and global thought leader in sustainable marketing — for a strategic discussion on the evolving role of marketing leadership. This conversation will examine: • Whether sustainable marketing has become mandatory • How regulation is influencing marketing decision-making • The impact of AI on media efficiency and environmental cost • The risks of greenwashing in a data-driven era • The growing importance of measurement and accountability in marketing Designed for CMOs, sustainability leaders, agency executives, and founders navigating growth in a climate-sensitive economy.
Beyond Reporting: Why We Built a GPS for Carbon-First Marketing Decisions
Most of the marketing industry treats sustainability like a receipt you get at the end of a trip. It tells you the damage what you spent and what you emitted but by then, it is too late to change the outcome. At WE7 AI, we asked a different question: What if we built a GPS instead? Join Duygu Ozen, Founder & CEO, and Todd Thille, Co-Founder & CTO, for a deep dive into the architecture of WE7 AI. We are deconstructing how we moved carbon data from a "reporting burden" to a "decision input." We will discuss: - The "Receipt" Problem: Why measuring Scope 3 emissions after the campaign is like running the AC with the windows open. - The "GPS" Solution: How our technology (Lola AI) navigates teams around digital waste (bots, ad fraud, inefficiencies) before budgets are locked. - Engineering Responsibility: Why we embedded Blue Carbon restoration as a structural "rent" payment for the digital space we occupy—not as a donation or offset. - This is not a sales pitch. It is a look under the hood of the first marketing intelligence platform built for the regenerative economy.