Marketing has a carbon problem. WE7 AI is fixing it starting in New York.
An invitation-only executive forum at the United Nations Plaza brings together global leaders to launch Carbon-First Marketing Intelligence as a new industry standard.
New York, NY · June 10, 2026
Every year, companies spend billions optimizing marketing for ROI and almost nothing optimizing it for carbon. That changes now.
On June 10, 2026, WE7 AI will convene senior leaders from IBM, UN Global Compact, IPG Group, and the City of New York at the United Nations Plaza for the first-ever forum dedicated entirely to Carbon-First Marketing Intelligence.
The forum "Carbon-First Marketing: The Future of Responsible Growth" arrives at an inflection point. Scope 3 emissions reporting is becoming mandatory across major markets. California's SB 253 and SB 261, and the EU's CSRD, are forcing companies to account for emissions across their full value chain. Yet marketing, one of the largest drivers of demand, consumption, and digital waste, remains almost entirely unmeasured.
"Marketing is one of the most powerful yet overlooked drivers of carbon. We've built an entire industry around optimizing for ROI but the environmental cost of those decisions has never appeared in the brief. Carbon-First Marketing Intelligence changes that."
— Duygu Özen, Founder & CEO, WE7 AI
The forum introduces a new decision framework, one that evaluates marketing across three dimensions simultaneously: financial performance, environmental impact, and regulatory compliance. WE7 AI calls this the Carbon-First approach: making carbon a first-class input to marketing decisions, before budgets are committed and campaigns go live.
At the center of WE7 AI's platform is LoLA — Logic-Oriented Learning Agent. LoLA questions before it executes. Rather than accepting a campaign brief and running it, LoLA simulates multiple scenarios, evaluates trade-offs across performance, cost, and carbon simultaneously, and recommends the most responsible path — before any budget is committed. LoLA powers all three of WE7 AI's core capabilities.
WE7 AI will present three capabilities at the forum:
Campaign Carbon Score
Measuring the carbon footprint of every digital campaign, aligned with GMSF v1.2 and structured for CSRD, TSRS 2, and CDP reporting.
Greenwashing Guardrail
Powered by LoLA. Every environmental claim in ad copy is validated against real carbon data before launch, producing a PASS, WARN or FAIL with a full audit trail. From September 2026, the EU ECGT Directive makes this a legal requirement.
SDG Alignment Score
Mapping campaign carbon performance to UN Sustainable Development Goal targets, starting with SDG 13, giving companies auditable evidence of their contribution to the Goals.
The result: companies can meet financial targets, sustainability commitments, and regulatory requirements without choosing between them.
The forum is curated for senior executives across marketing, sustainability, and AI. Attendance is by invitation only.
Forum Agenda Focuses
Request access or learn more
we7.ai/EventJune10