Carbon-First Marketing Forum
What Happened. What It Means.
On June 10, 2026, sustainability leaders, marketing executives, and AI innovators gathered at the UN Plaza to define the future of responsible growth.
From the Room
Captured live at the Turkish Consulate, New York — June 10, 2026.
Duygu Ozen opening the Carbon-First Marketing Forum
Live panel in session at UN Plaza
Opening remarks at the Turkish Consulate, New York
Speakers on stage — Tyler Reinmund & Preetham Hegde
Full panel: Jemma Gould, Matt Konwiser, Tyler Reinmund, Preetham Hegde
Forum speakers & organizers
Networking reception
Turkish hospitality — Las Bohemitas catering
The Conversation Continued on LinkedIn
Comments and reactions from attendees, panelists, and those who engaged online.
"What a great event. 👏 It's an important topic for important times."
"What a terrific evening. Thanks, Duygu Ozen for organizing it and for bringing us all together to discuss this critical topic!"
"This event certainly got me thinking! The insights shared by Duygu Ozen, the panel, and others raised not just my intelligence, but my wisdom as well. Thank you."
"It was a great evening Duygu and thank to the Consul General for hosting us. I enjoyed the conversations about AI and adoption especially in the marketing context. Left the session inspired and look forward to more thoughtful conversations and action to help with sustainability."
"Thanks for organizing such an insightful event! It was great to learn about the intersection of AI, marketing, and sustainability from leaders who are on the forefront."
"Thank you for the invitation to moderate this important panel dear Duygu Ozen. It was a critical discussion in a timely fashion."
"Thank you Duygu Ozen for organizing and framing such an exciting topic and opportunity as an industry. Cost+Carbon+Performance in the marketing sector is a great framing."
"Duygu thank you for bringing this many insightful people together, I've learnt a lot. What a privilege."
"This evening, I attended the Carbon-First Marketing Forum, organized by WE7 AI. Looking forward to learning more about sustainable marketing and responsible growth. Thanks for the invite, Duygu Ozen!"
"It's a great analogy. Great job to you and Duygu Ozen."
"A carbon lens in marketing creates a performance driver. As AI transforms marketing, the opportunity isn't simply to create more — it's to create greater value with less waste. Thank you to Duygu Ozen for inviting me to speak and for pioneering Carbon-First Marketing Intelligence, enabling enterprises to reduce digital waste while optimizing cost, carbon, and performance."
Wendy Gerber on behalf of WE7 AI
International Consulting Group · Carbon-First Marketing Forum, June 10, 2026
Key Insights
These reflect the key themes and ideas explored during the forum — not verbatim quotes.
"Marketing is becoming a carbon liability. The brands that act now will define the next decade of responsible growth."
"Sustainability can no longer live in a separate silo from marketing performance. Integration is not optional — it is inevitable."
"AI governance and responsible AI are the foundation for the next generation of marketing infrastructure. Trust is the new ROI."
"The conversation at the UN Plaza was not about theory — it was about implementation. That's what the market needs right now."
"Leadership today requires holding both the business case and the planetary case at the same time. Carbon-first thinking is how we do that."
"Cities are on the frontlines of climate impact. Marketing and AI that account for carbon are not just good ethics — they are good governance."
Forum Outcomes
A New Measurement Framework
The forum established consensus that marketing must be measured across three dimensions simultaneously: Cost, Carbon, and Performance — not in isolation.
Regulatory Readiness Is Now Urgent
CSRD, SB253, and evolving FTC guidance are forcing action. Leaders left with concrete steps to begin carbon accounting for their marketing spend.
The AI Governance Imperative
Responsible AI was identified as the enabling infrastructure for carbon-first marketing — not an obstacle, but the foundation for trustworthy, auditable decisions.