Sustainability at WE7

Sustainability at WE7

🌱 Our Promise


“We may not have all the answers, but we’re committed to asking the right questions and acting on them. Every decision we make, from the tools we use to the stories we tell, is guided by our mission to create a marketing world that regenerates rather than depletes.

We lead with intention."

We don’t just guide others — we embody the change. As a conscious marketing AI-gency, we hold ourselves accountable to the same regenerative principles we offer to our partners. Here's how we plan, act, and measure our own sustainability journey:

We don’t just guide others — we embody the change. As a conscious marketing AI-gency, we hold ourselves accountable to the same regenerative principles we offer to our partners. Here's how we plan, act, and measure our own sustainability journey:

We don’t just guide others — we embody the change. As a conscious marketing AI-gency, we hold ourselves accountable to the same regenerative principles we offer to our partners. Here's how we plan, act, and measure our own sustainability journey:

1. Setting Intentional Goals

1. Setting Intentional Goals

1. Setting Intentional Goals

We begin by aligning our business objectives with environmental and social impact targets, including:

  • Reaching Net Zero marketing operations by 2026

  • Prioritizing low-emission digital tools and cloud providers

  • Integrating ESG and SDG goals into our quarterly OKRs

  • Ensuring diversity, equity, and inclusion within our team and advisors

2. Operating with Responsibility

2. Operating with Responsibility

2. Operating with Responsibility

We integrate sustainability across our internal processes:

  • Eco-conscious digital infrastructure – minimizing our software energy usage and favoring green hosting solutions

  • Remote-first, low-impact operations – reducing travel and office-related emissions

  • Conscious culture – encouraging mindful communication, self-leadership, and well-being practices for our team

3. Measuring What Matters

3. Measuring What Matters

3. Measuring What Matters

We hold ourselves accountable through transparent metrics, planning to use our own WE-Zero platform to (developing stage):

  • Track carbon emissions from marketing efforts (internal + client-facing)

  • Analyze emissions from digital tools, website traffic, ad campaigns, and outreach strategies

  • Benchmark our Scope 3 marketing emissions and apply reductions

  • Publish an annual WE7 Impact Report end of 2025

4. Continuous Learning & Improvement

4. Continuous Learning & Improvement

4. Continuous Learning & Improvement

Sustainability is not a checklist — it’s a mindset. We review our practices regularly and:

  • Conduct biannual sustainability audits

  • Receive feedback from our SDG and ESG advisors

  • Invest in tools and training for our team to stay aligned with best practices

  • Co-create case studies with partners to share what’s working