WE7 AI — Carbon-First Marketing Intelligence for Enterprise

Higher ROI. Lower carbon. Smarter marketing decisions.

WE7 AI is the enterprise platform for carbon-first marketing intelligence. We help enterprise CMOs control budget risk, reduce digital ad waste, and meet sustainability regulations — CSRD, IFRS S2, and Scope 3 — before campaigns go live, not after. Score your campaign carbon before launch. GMSF-aligned, CSRD-ready, SDG-mapped.

Trusted by marketing leaders who need ROI and responsibility, not a trade-off. Up to 42% reduction in wasted ad spend, 3.2x higher ROI with carbon-aware optimization, compliance-ready reporting built in, and Scope 3 emissions tracked across the media chain.

What WE7 AI does

• Budget Risk Control. Surface carbon and waste signals before spend. Protect ROI before campaigns go live, not after.
• Compliance by Design. CSRD, IFRS S2, and Scope 3 considerations embedded into every marketing decision, automatically.
• Decision Intelligence. Not another dashboard. WE7 helps CMOs decide what to stop, shift, or prioritize in one decision moment.
• Growth You Can Stand Behind. As you scale, impact follows by design, not by offsets or storytelling. Transparent, verifiable outcomes.

How it works — the WE7 carbon-first framework

WE7 scores the carbon footprint of every digital campaign before it launches, detects greenwashing risk in marketing claims, eliminates wasted ad spend, and produces audit-ready sustainability reporting aligned to the Greenhouse Gas (GHG) Protocol, the Global Marketing Sustainability Framework (GMSF), the EU CSRD, IFRS S2, and the UN Sustainable Development Goals (SDGs). The platform maps Scope 3 advertising emissions across the media supply chain — from programmatic ad serving and data transfer to creative delivery and impressions — and translates them into budget, risk, and compliance signals a CMO can act on.

Products & solutions

• Campaign Carbon Score — Pre-launch carbon scoring for digital campaigns.
• Greenwashing Guard — AI-powered greenwashing detection for marketing claims.
• AI Ad Waste Elimination — Identify and eliminate wasted digital ad spend.
• Competitor Analysis — Benchmark carbon and performance against competitors.
• Strategy Generator — Generate carbon-aware marketing strategies.
• Fractional CMO — Fractional Chief Marketing Officer services for regenerative growth.
• Carbon-First Marketing — The methodology behind carbon-first marketing.
• For Marketing Teams · Sustainability Teams · Finance Teams

Standards & compliance

WE7 AI aligns marketing decisions to how we calculate carbon scores , CSRD for marketers , IFRS S2 marketing compliance , FTC & SEC guidance , and the carbon glossary of marketing emissions terms.

Request a demo

WE7 AI helps enterprise CMOs control budget risk, reduce digital ad waste, and meet CSRD & IFRS S2 compliance before campaigns go live. Request a demo to see carbon-first marketing intelligence in action.